Overview
Electric Twin, a London-based synthetic audience AI platform, has raised $14 million in funding to accelerate product development and global expansion. This funding round includes a previously undisclosed $4 million pre-seed investment and a newly announced $10 million raise, bringing total funding to $14 million.
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Electric Twin, a London-based synthetic audience AI platform, has raised $14 million in funding to accelerate product development and global expansion. This funding round includes a previously undisclosed $4 million pre-seed investment and a newly announced $10 million raise, bringing total funding to $14 million.
Investors: Atomico, LocalGlobe
Electric Twin, founded by Dr. Ben Warner and Alex Cooper, has raised £10 million to enhance decision-making tools for leaders by building synthetic audiences that model real-life behavior. The funding round, led by Atomico and supported by LocalGlobe and others, aims to address the challenges of traditional market research, providing insights 10,000 times faster with 95% accuracy. The platform is already utilized by major organizations like News UK and Lebara.