Overview
Avenue Z, a Miami, Florida-based provider of hybrid digital marketing and PR services, acquired Varfaj, a Shopify design and technology solutions provider. The deal amount was not disclosed. This acquisition will enhance Avenue Z's e-commerce capabilities by integrating performance media with specialized Shopify development to promote agentic commerce and AI-led buying.
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Avenue Z, a Miami, Florida-based provider of hybrid digital marketing and PR services, acquired Varfaj, a Shopify design and technology solutions provider. The deal amount was not disclosed. This acquisition will enhance Avenue Z's e-commerce capabilities by integrating performance media with specialized Shopify development to promote agentic commerce and AI-led buying.