Overview
Spotlight AR, a Kansas City-based company and portfolio of Stone-Goff Partners, has acquired Captivate Collective, a leading customer marketing consultancy. This strategic acquisition aims to enhance Spotlight's capabilities in B2B influence orchestration, combining analyst relations and customer advocacy into a unified platform. The deal reflects a commitment to innovation in the B2B space, addressing the complexities of the buyer journey. Key investors include Stone-Goff Partners, which focuses on technology-driven B2B services.
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Investors: Stone-Goff Partners
Spotlight AR, a Kansas City-based company and portfolio of Stone-Goff Partners, has acquired Captivate Collective, a leading customer marketing consultancy. This strategic acquisition aims to enhance Spotlight's capabilities in B2B influence orchestration, combining analyst relations and customer advocacy into a unified platform. The deal reflects a commitment to innovation in the B2B space, addressing the complexities of the buyer journey. Key investors include Stone-Goff Partners, which focuses on technology-driven B2B services.